Volume 7, Issue 1 (2019)                   Health Educ Health Promot 2019, 7(1): 21-25 | Back to browse issues page

XML Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Mohsenipouya H, Naghibi S, Shojaizadeh D, Montazeri A. Use of the Health Education Campaign (HEC) in the Field of Breast Cancer Screening in the North of Iran. Health Educ Health Promot 2019; 7 (1) :21-25
URL: http://hehp.modares.ac.ir/article-5-21515-en.html
1- Health Education & Promotion Department, Nursing Faculty, Mazandaran University of Medical Sciences, Sari, Iran
2- “Health Sciences Research Center” and “Public Health Department, Health Faculty”, Mazandaran University of Medical Sciences, Sari, Iran , anaghibi1345@yahoo.com
3- “Institute of Public Health Research” and “Health Education & Promotion Department, Public Health Faculty”, Tehran University of Medical Sciences, Tehran, Iran
4- Health Metrics Research Centre, Iranian Institute for Health Science Research, Tehran University of Medical Sciences, Tehran, Iran
Abstract:   (5683 Views)
Aim: Breast cancer is the most common cancer in women.The Health Education Campaign (HEC) is an important educational strategy for breast cancer screening. The aim of this study was to investigate the effect of the (HEC) based training on the knowledge, attitudes, and practices of women, regarding breast cancer screening methods.
Materials & Methods: This was a pre- and post-quasi-experimental study conducted among 200 women over 20 years in Mazandaran Province. A self-made 34-item questionnaire was used to collect the data. A pretest was performed before the educational intervention and a posttest was conducted 12 weeks after the intervention. The data were analyzed by logistic regression, Pearson correlation coefficient, and one way ANOVA, using SPSS 22.
Findings: The mean age of the women was 35.16 years. Based on paired t-test, the difference in the mean scores of knowledge and attitudes regarding screening methods in the women was significant (p≤0.0001) before and after the intervention. Also, based on the macnemar test, the difference between the early detection of breast self-examination (BSE) and clinical breast examination (CBE) was significant in the women studied before and after the educational intervention.
Conclusion: According to the results of the study, the intervention had been able to change the knowledge, attitudes, and behaviors of women regarding breast cancer and early detection methods.
Full-Text [PDF 397 kb]   (1486 Downloads)    
Article Type: Original Research | Subject: Health Education and Health Behavior
Received: 2018/05/30 | Accepted: 2018/10/28 | Published: 2019/01/21
* Corresponding Author Address: Farah Abad Road, Sari, Mazandaran Province, Iran. Postal Code: 4847116548

1. Montazeri A, Vahdaninia M, Harirchi I, Harirchi AM, Sajadian A, Khaleghi F, et al. Breast cancer in Iran: Need for greater women awareness of warning signs and effective screening methods. Asia Pac Fam Med. 2008;7(1):6. [Link] [DOI:10.1186/1447-056X-7-6]
2. Mokhtari L, Baradaran Rezaee M, Mohammadpour Asl A, Mousavi SM. Health beliefs about mammography and clinical breast examination among female healthcare providers in Tabriz health centers. Iran J Nurs. 2011;24(71):63-73. [Persian] [Link]
3. Sun Q, Lesperance J, Wettersten H, Luterstein E, DeRose YS, Welm A, et al. Proapoptotic PUMA targets stem-like breast cancer cells to suppress metastasis. J Clin Investig. 2018;128(1):531-44. [Link] [DOI:10.1172/JCI93707]
4. Akbari ME, Sayad S, Sayad S, Khayamzadeh M, Shojaee L, Shormeji Z, et al. Breast cancer status in Iran: Statistical analysis of 3010 cases between 1998 and 2014. Int J Breast Cancer. 2017;2017:2481021. [Link] [DOI:10.1155/2017/2481021]
5. Etemadi A, Sadjadi A, Semnani S, Nouraie SM, Khademi H, Bahadori M. Cancer registry in Iran: A brief overview. Arch Iran Med. 2008;11(5):577-80. [Link]
6. Bouya S, Balouchi A, Ahmadidarehsima S, Badakhsh M. Knowledge and source of information about early detection techniques of breast cancer among women in Iran: a systematic review. J Cancer Prev. 2018;23 (1):51-60. [Link] [DOI:10.15430/JCP.2018.23.1.51]
7. Mousavi SM, Gouya MM, Ramazani R, Davanlou M, Hajsadeghi N, Seddighi Z. Cancer incidence and mortality in Iran. Ann Oncol. 2009;20(3):556-63. [Link] [DOI:10.1093/annonc/mdn642]
8. Khosravi Shadmani F, Mansori K, Khazaei S, Mansouri Hanis Sh, Khazaei S, Sani M, et al. Geographic distribution of breast cancer incidence in Iran. Biomed Res Ther. 2017;4(5):1295-304. [Link] [DOI:10.15419/bmrat.v4i05.168]
9. Parsa P, Kandiah M, Parsa N. Factors associated with breast self-examination among Malaysian women teachers. East Mediterr Health J. 2011;17(6):509-16. [Link] [DOI:10.26719/2011.17.6.509]
10. Parsa P, Kandiah M. Predictors of adherence to clinical breast examination and mammography screening among Malaysian women. Asian Pac J Cancer Prev. 2010;11(3):681-8. [Link]
11. Miller AB, Baines CJ. The role of clinical breast examination and breast self-examination. Prev Med. 2011;53(3):118-20. [Link] [DOI:10.1016/j.ypmed.2011.05.001]
12. Olugbenga-Bello A, Oladele EA, Bello TO, Ojo JO, Oguntola AS. Awareness and breast cancer risk factors: Perception and screening practices among females in a tertiary institution in Southwest Nigeria. Niger Postgrad Med J. 2011;18(1):8-15. [Link]
13. Dadkhah B, Mohammadi MA. Knowledge, attitude and practice of women in Ardabil about breast self- examination, 2000. J Ardabil Univ Med Sci. 2002;2(3):14-20. [Persian] [Link]
14. Naghibi SA, Daryani S, Shojaizadeh D, Montazeri A. Knowledge, attitude, and practice on breast cancer screening methods among women in the North of Iran. Int J Humanit Cult Stud. 2016 Apr:2550-60. [Link]
15. Naghibi SA, Shojaizadeh D, Montazeri A, Yazdani Cherati J. Sociocultural factors associated with breast self-examination among Iranian women. Acta Med Iran. 2015;53(1):62-8. [Link]
16. Mc Nab C. What social media offers to health professionals and citizens. Bull World Health Organ. 2009;87(8):566. [Link] [DOI:10.2471/BLT.09.066712]
17. Wilke LG, Broadwater G, Rabiner S, Owens E, Yoon S, Ghate S, et al. Breast self-examination: Defining a cohort still in need. Am J Surg. 2009;198(4):575-9. [Link] [DOI:10.1016/j.amjsurg.2009.06.012]
18. Page A, Morrell S, Tewson R, Taylor R, Brassil A. Mammography screening participation: Effects of a media campaign targeting Italian‐speaking women. Aust N Z J Public Health. 2005;29(4):365-71. [Link] [DOI:10.1111/j.1467-842X.2005.tb00208.x]
19. Catalano R, Winett L, Wallack L, Satariano W. Evaluating a campaign to detect early stage breast tumors in the United States. Eur J Epidemiol. 2003;18(6):545-50. [Link] [DOI:10.1023/A:1024620617272]
20. Ali TS, Baig S. Evaluation of a cancer awareness campaign: Experience with a selected population in Karachi. Asian Pac J Cancer Prev. 2006;7(3):391-5. [Link]
21. Taha H, Halabi Y, Berggren V, Jaouni S, Nyström L, Al-Qutob R, et al. Educational intervention to improve breast health knowledge among women in Jordan. Asian Pac J Cancer Prev. 2010;11(5):1167-73. [Link]
22. Abdelhadi MS. Breast cancer awareness campaign: Will it make a difference?. J Family Community Med. 2006;13(3):115-8. [Link]
23. Beaudoin CE, Thorson E. Evaluating the effects of a youth health media campaign. J Health Commun. 2007;12(5):439-54. [Link] [DOI:10.1080/10810730701438674]
24. Cohen EL, Shumate MD, Gold A. Original: Anti-smoking media campaign messages: Theory and practice. Health Commun. 2007;22(2):91-102. [Link] [DOI:10.1080/10410230701453884]
25. Anderson JO, Mullins RM, Siahpush M, Spittal MJ, Wakefield M. Mass media campaign improves cervical screening across all socio-economic groups. Health Educ Res. 2009;24(5):867-75. [Link] [DOI:10.1093/her/cyp023]

Add your comments about this article : Your username or Email:

Send email to the article author

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.